You can plan the content you’re going to publish and use Ow.ly to create links for your content that you can track and measure for best-results on your campaigns. Hootsuite is one of the best platforms for managing your social media presence and ROI, and Ow.ly meshes well with its other features. You can integrate Ow.ly shortened links with the social media accounts connected to Hootsuite. Ow.ly lives inside the HootSuite dashboard and lets you “shorten links, measure traffic, and demonstrate social ROI.” Ow.ly is a link shortener offered by the social media platform HootSuite and is available with a HootSuite account. There’s no doubt that Bit.ly is one of the finest link shorteners with enough features to satisfy any power user.
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Plus, Bit.ly integrates with over 700 other apps for scaling and automating your workflow.Īs an added bonus, Bit.ly encrypts every link with HTTPS to guard against third-party tampering and eavesdropping. Click-through rates, channel stats, geographic information of the people clicking on your links, and more than 20 data points are presented to help you make data-driven decisions.
#Owly shorten url update#
This is especially helpful if you need to correct an error or update an expired link.īit.ly provides you with a detailed dashboard to see all the relevant metrics for your shortened links. You can also change the destination of URLs with a Bit.ly shortened link. According to Bit.ly, this feature alone could increase click-throughs by 34%.
Instead of using “bit.ly” in the shortened URL, you can swap it with your brand’s URL to instill trust in your audience, boost clicks, match everything with your brand.
#Owly shorten url professional#
You can visit the site and shorten a link for sharing immediately, but it comes with many more professional features for marketing and branding. Of course, if you know you need a good link shortener, the following list will give you plenty to choose from.īit.ly is one of the most well-known and used link shorteners on this list. If you think you don’t need a link shortener now, it’s probably only a matter of time before they become even more powerful tools that you can’t ignore. Or you can use an entire platform to run increasingly complex marketing campaigns, collecting as much data available on your users.
There are options for every type of business available. Link shorteners started simple and have steadily evolved since their conception in 2000. These deeper analytics are essential for running successful, targeted social media marketing campaigns online. These tools provide click data such as the geographic location of the users clicking the links, clickthrough rates, and the device they were using. While there are many tools that simply shorten links and offer no other functions, a new wave of full-featured link shorteners are now widely available. Shrinking the URL makes it easier to share on social media, especially when you have to keep your messages to a certain character count as on Twitter. While most links are nowhere near that unruly, there’s no denying the attractive simplicity of a URL after using a link shortener.
Or its shortened version (using one of the link shortening tools you’ll see in a moment): Which URL is easier to share and has a higher likelihood of being clicked. Link shorteners should be added to your toolbox for a few reasons: Link shorteners go by many names: a vanity URL creator, link compressor, URL condenser, link shrinker, or URL shortener. In this post, we’ll show you the reasons why you should use link shorteners and the top 6 link shorteners you can use immediately.īut first, let’s define a link shortener.Ī URL shortener, at its most basic, reduces a long URL into a much shorter one. The added bonus is that most link shorteners offer many additional features for managing a growing library of links, tracking traffic, and measuring the ROI of your campaigns. Hyperlinks are one way to conceal its unsightly aesthetic.īut if you need to display a URL for branding and marketing purposes, share a link on social media or directly with your customers, and want your URL to look more “cute” than unpleasant, you can use a link shortener.
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